Just For Kicks || Documentary
“Just For Kicks” is the first documentary film featuring an overview of
the sneaker phenomena through interviews of world-renown collectors,
Hip-Hop pioneers, industry players, rap stars, journalists, brand
marketers and other sneaker addicts.
In the film, shot in New York, Paris, London, Portland and Los Angeles,
insider personalities such as Bobbito Garcia, Rock Steady Crew’s Doze Green, Grandmaster Caz & JDL (Cold Crush Brothers), Rev. Run, DMC
& Russell Simmons, Scoop Jackson, Futura 2000, Fab 5 Freddy, Bonz Malone, Wu-Tang Clan’s Raekwon, Damon Dash and more share their passion
and their perspectives on how and why sneakers have evolved into one of
the key elements of style of the MTV generation.
Far from a formal history of the sneaker industry, the story offers a
fun and colorful insiders’ view of this phenomenon, narrowing down on
the last 30 years during which Hip Hop became the dominant youth culture
worldwide, a fact widely viewed as one of the key elements in the
uprising of sneaker culture.
Analyzing this global phenomenon, the film is the first of its kind to
present the underlying drivers and players that fueled the global
sneakers revolution…. and its $26 Billion global market.
The film reveals the untold stories behind the successes of the world’s
biggest brands, in the voice of those who made it happen, delivering the
back story by delving into the music, urban culture, sponsorship deals,
most hyped up re-issues, marketing politics, and corporate takeovers.
The story is supported by original footage as well as exclusive
testimonies, never-seen before archive material, legendary performances,
classic film clips and cult photography, ad-campaigns, music videos and
album covers.
Vivid visuals blend with some of the hottest hip-hop tracks and music,
film, graphic design and photography come together plunging the viewer
into this overlooked part of today’s global pop culture.
Watch it below.
just for kicks from
txemy on
Vimeo.