How A Vest Turned Patagonia Into A Billion-Dollar Brand || Short Film
The Patagonia Better Sweater Fleece Vest is by far one of the brand’s most popular products.
It’s also one of its most divisive.
Over the last five years, the vest became a must-have accessory for Wall Street workers in Manhattan’s financial district to tech bros in Silicon Valley.
The company says at its height, it was fielding 60 requests for co branded vests, a day.
But Patagonia, a private company that values environmental and political activism, never sought out to become the go-to status symbol for some of the biggest and richest corporations in the world.
The combination of hefty price tags and a professional-class of super fans earned it the nickname "Patagucci" prompting it to reevaluate which companies it allowed to put a moniker on the vest as a way to ensure their partners align with their progressive culture.
Patagonia even discouraged consumers from partaking in Black Friday sales and snuck political messages into the tags of its clothing.
Here’s how Patagonia’s anti consumption philosophy helped it build a billion dollar outdoor brand.
Follow a group of skiers, snowboarders, scientists and healers to the birch forests of Japan, the red cedars of British Columbia and the bristlecones of Nevada, as they explore an ancient story written in rings.
Banksy is one of the most famous artists in the world and has a public intrigue that’s increased exponentially over the years because of his anonymity and subversion.
The artist has made a career out of creating anti-war, anti-capitalism, and anti-establishment messages.
However, the great irony of Banksy’s work is that every institution he criticizes loves his art.
Abstract: The Art of Design || Paula Scher: Graphic Design || FULL EPISODE || Netflix
Step inside the minds of the most innovative designers in a variety of disciplines and learn how design impacts every aspect of life.
In this episode: Graphic designer Paula Scher paints with words, developing the visual language of iconic brands and institutions around the world.
Have a peek below.
sábado, 12 de dezembro de 2020
Rock or Stock (E5) || SNKRS: The Story of Dunk || Nike
The Story of Dunk: "Rock or Stock" highlights the current state of Dunks as the most coveted style for sneaker collectors worldwide, and how their passion for the Dunk have elevated to height well beyond it's basketball and skateboarding roots.
Follow the journey of Aubrey "Drake" Graham in this mini documentary that takes you through the artist's 5 studio albums and 6 mixtapes in anticipation for his 6th album, "Certified Lover Boy."
How Los Angeles' Skateboarding Culture Became a Part of the Sneaker History || Sole Origins
Professional skateboarders, Eric Koston and Paul Rodriguez breakdown the history of skate and sneaker culture.
Plus, find out how iconic street wear brands including Diamonds, Undefeated and Hundreds make their mark in the footwear industry.
Have a peek below.
quinta-feira, 3 de dezembro de 2020
MOROCCO || Short Film
From the souks and craftsmen of Marrakesh and Fes to the dunes of Merzouga and continuing on high into the Atlas mountains, see Morocco like you've never seen it before.
'MOROCCO' takes you on a journey beyond the obvious and into the heart and soul of this beautiful country.
