New Balance - The Heart and Sole of Flimby

"The film follows the step-by-step manufacturing process for a pair of New Balance’s 577 Farmers’ Market shoes. Inspired by Farmers’ markets from around the UK, these limited edition shoes live up to their name and celebrate all that is British. 

 New Balance is the only athletic footwear brand to manufacture in the UK and the film provides rare, behind the scenes access to the workings of a modern day footwear factory."

The Heart and Sole of Flimby from New Balance UK on Vimeo.