iPhone 7 || The Archives || Apple

In stark contrast to its recent "Apocalypse" short film, Apple has shared a new ad for the iPhone 7 which is a real tearjerker. 

 Highlighting the Memories tab in the Photos app, where you can automatically create movies from the images and videos in your camera roll, it features a man working away in a archive cutting together a movie for one very happy and emotional new mum.

 Watch and enjoy below!