Color In Sight || A Documentary on the Details of Color in Design by TEALEAVES
“There are many products that are well designed, but don't get the traction they deserve because the color's not right."
In an increasingly digitally connected world, research has shown that
the average human attention span has fallen to eight seconds- one second
less than that of the goldfish. With such a competitive landscape, only
the best brands can convey their message and connect with people almost
instantaneously.
Color In Sight brings together 11 experts of industry, gathered around
one powerful, little detail: color.
TEALEAVES explores how top brands—ranging from Nike and Pantone to OPI and Herman Miller—think about and use color in the most effective and compelling way.
By hearing their own experiences, the goal is to bring about an appreciation for the detail of color selection and how it can have a large impact on the perception of products and services enjoyed by many.
TEALEAVES explores how top brands—ranging from Nike and Pantone to OPI and Herman Miller—think about and use color in the most effective and compelling way.
By hearing their own experiences, the goal is to bring about an appreciation for the detail of color selection and how it can have a large impact on the perception of products and services enjoyed by many.
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