Life - Art - Music - Fashion - Whatever...Labels Are For Bottles...
sexta-feira, 30 de abril de 2021
Why Vans Wants to Own Skating || Short Documentary
Vans is the #1 skateboarding shoe company in the world, having become the uniform of choice for skaters, bikers, surfers and snowboarders alike.
But how did a small, family-owned business achieve such success when facing competition from rivals like Converse, newcomers like Under Armour, and sneaker giants like Nike?
How The Air Force 1 Became Nike's Top-Selling Sneaker || Short Film
Air Force 1’s are Nike's top-selling sneaker of all time. And that isn’t surprising. Everyone from Jay Z to Kendall Jenner has a relationship with the classic shoe.
But the Air Force 1 had a different fate when Nike released it in 1982. In fact, Nike planned to cancel the shoe altogether in 1984. That is until a trio of retailers in Baltimore banned together to extend the life of the beloved basketball sneaker. Through inventive color of the month shoe drops, the Baltimore retailers not only saved the Air Force 1, but they influenced Nike’s distribution strategy forever.
Here’s how the Air Force 1 went from a limited shoe release to the top-selling shoe at Nike.
This short film is dedicated to looking at Why Picasso Painted Like a Child and the stylistic changed he made through classicism, impressionism, post-impressionism, primitivism, right up to his most famous style - cubism.
Have a peek below.
sexta-feira, 23 de abril de 2021
One Day With a Tattoo Artist || Short Documentary
Short documentary about the italian tattoo artist Simona Ercole, a dedicated and creative person who really loves what she does.
Sonic Souvenirs is a series of portraits that takes us on an exploration of art, music and surfing with Mikey February.
The first episode trails Mikey close to home journeying up and down the East and West coast of South Africa.
A spiritual - almost mystical visual experience with his natural environment.
Have a peek below.
terça-feira, 20 de abril de 2021
What Makes Nike's Air Monarchs An Iconic Dad Sneaker || Short Film
When Jason Mayden—former brand director of Jordan Brand and founder of Super Heroic—received the task of redesigning the Air Monarch II, he didn't know that it would become one of Nike's best selling shoes.
With support from Michael Jordan, Mayden designed a shoe that would become a household staple with a cult following.
Join us as we follow Kaio through the city of Berlin, his chosen home.
We start the day at his apartment, look at some treasures, get in a good session at Alexanderplatz, and hit some spots as he is filming for his Thrasher part and wrap the day up the way we started it, by doing some fun slappies.
Learn about the life of American artist Jean-Michel Basquiat, from his start as part of graffiti duo SAMO to his rise as an internationally renowned painter.
Like Beat writers who composed their work by shredding and reassembling scraps of writing, artist Jean-Michel Basquiat used similar techniques to remix his materials.
Pulling in splintered anatomy, reimagined historical scenes and skulls, he repurposed present day experiences and art history into an inventive visual language.
The creation of the Renault 5 Turbo is one of our favorite stories of automotive augmentation, at once unique and stereotypical; it’s another somewhat odd-looking French car, another rally icon with econobox heritage. But the “R5 Turbo” was also an iconoclastic machine that diverged from its humble origins to a degree that was arguably unmatched until the infamous Group B cars that arrived in the World Rally Championship (WRC) years later.
After winning its debut at the 1981 Rallye Monte-Carlo on the eve of that new era, the rear-wheel drive R5 Turbo went on to perform admirably against the onslaught of all-wheel drive cars in the mid 1980s—especially so on tarmac-heavy rally stages, but its origins are rooted in the 1970s, when the then freshly christened WRC was being handily commanded by the French manufacturer’s Italian rival. Renault’s answer to the dominant Lancia Stratos was to transform its perfectly fine but homely hatchback into a wide-bodied rally fighter.
Bertone was tasked with designing the bodywork, the monocoque was modified to hold a turbocharged engine where the groceries used to go in the car’s front-engine, front-wheel drive relative, lightweight alloys replaced much of the steel shell, and production of the road-going homologation versions was underway at the turn of the decade. More than 40 years later, the rally and road versions of the R5 Turbo are rightfully regarded as part of the rallying canon.
In this film featuring a beautiful first model-year example, our host Sam Hancock pilots the wonderfully pugnacious little monster through the winding roads of Biella, Italy, talking about the car’s origins and its lasting impact.
Guernica is the most famous anti-war painting in history, and Picasso’s best-known work. It has gone from a piece that was created in protest at the horrific bombing of a small village in northern Spain, to an icon and a universal symbol of freedom from ALL wars. Picasso said, “We all know that Art is not truth. Art is a lie that makes us realize truth”, and like so much of Picasso’s work it can be difficult to decipher the ‘truth’ in the political, artistic and religious symbolism.
In this short film we look at some of the more acknowledged interpretations along with techniques, composition and artistic inspiration. Guernica is a masterpiece that always leaves the viewer with more than they brought to it, and here, Great Art Explained, traces the work from its underwhelming reception when first seen in 1937, through to its status over eighty years later as one of the most influential and iconic works of all time.
In 3 weeks exploring Kashmir, Stanislas Giroux experienced an overwhelming contrast of beauty, hospitality, and tragedy.
This video is what he saw, in 3 minutes.
In the XIII century, Kashmir was described by Persians poets as Heaven on Earth.
Since the Independence in 1947, Kashmir initially decided to remain independent, choosing not to become a part of either Pakistan or India.
Since then, this Heaven slowly faded to a place where blood spilling is part of daily life.
But the Kashmiri people is the most welcoming and hospitable on earth, taking life in such an easy way, that is sometimes hard to believe that it's sadly a war zone.
“That car isn’t just me, it’s all the people I’ve interacted with to get to this place,” says John Benton. “I bought this car at 23 years old, I didn’t have all the answers…My car is the result of all those little journeys, here and there…”
Now, John has his own shop that caters to classic Porsches, but it’s really about how he got to this point—a journey happened in his beloved 912.
“I’ve heard people say that my car is me. You know, when they see it, when they drive in it, they’re like, ‘Man this car’s you, it’s so obvious’,” he says. “That wasn’t my intent, but it’s neat to hear from people—even strangers—you know, ‘you built this car, it’s so obvious’,” he says.
His car had been found, driven, taken apart, repaired, restored, and loved over his many years of ownership, and the 912 really was his companion. “It was my daily driver…and weekend race car…” with modifications to suit both. Now, its heart is a “Very high-revving, twin-spark 1.7-litre, fuel injected 616 motor…” but to list off specs would do a disservice to Benton’s passion for these machines.
“Everything I know put into a car…” he says. The only thing missing is his friend and former business partner, John Coffee, who died earlier this year…but not before completing his opus, a Datsun 240Z prepared for the Peking-To-Paris Rally. “John just hit a home run,” says Benton “…it’s his legacy.”
From Yeezy to Supreme, Hypebeast Culture Explained || Suddenly Obsessed Marathon
Some people will spend stunning amounts of money on products like the Yeezy Red October and the Hermes Himalayan Birkin. Drop culture, social media and extremely limited production are creating a thriving resale market. The growing economy around reselling is opening doors for companies like StockX, a billion-dollar online marketplace looking to change the way we buy and sell everything from streetwear to electronics. This marathon episode of Suddenly Obsessed takes an inside look at the some of the most exclusive brands in the world and the people who spend a fortune buying them.
In 2019, a diamond-encrusted Birkin handbag made of crocodile, from the French luxury brand Hermes, sold for half a million dollars. The Birkin consistently shatters sales records at auction, selling in the hundreds of thousands of dollars. But experts say the bag cost just $2,000 at its inception in 1984. Here’s what happened in between, elevating the Birkin from an expertly-crafted leather accessory to the ultimate status symbol and collector’s item.
Apparel brand Supreme started as a small and edgy New York City skateboard shop in 1994, and with word of mouth marketing and a product-scarcity strategy, it has grown into a global brand with a cult following and a billion-dollar valuation.
Kanye West grabbed the fashion world’s attention when he debuted sneakers designed in collaboration with Nike in 2009. Retailing at over $200, the shoes were released in extremely limited quantities and sold out instantaneously. They now resell in the thousands of dollars. The success of the shoes finally put West on the map in the fashion industry. For years his designs were met with ridicule. But recently, some of that excitement has turned to skepticism. Certain Yeezy models cost a lot less on the resale market than they used to. And resale prices are a tell-tale sign of a product’s clout, especially for Hypebeasts.
StockX is an online marketplace for luxury sneakers, handbags and apparel like Retro Jordans, a Hermes Birkin Himalayan crocodile bag in matte, or a Rolex Oyster Perpetual watch. You can even find extremely rare Pokemon cards like a Charizard-Holo 1999 base set 1st edition. In November 2018, StockX sold its most expensive item ever: a 70,000-dollar Louis Vuitton x Supreme Malle Courier Trunk. By June of 2019, the Detroit-based company reportedly reached a $1 billion valuation. In half a decade, StockX went from a simple price guide for sneakers to a reselling empire and it has its sights on disrupting the retail market.
Have a peek below.
segunda-feira, 5 de abril de 2021
Bezerke || Short Film
O’Neill is proud to present Bezerke, a captivating short film that looks into the life of O’Neill team rider, Russell Bierke.
Russell isn’t your average eighteen-year-old Australian kid. He is leading the way for the next generation of big wave surfers. Tracing his love of heavy waves from childhood to the present day, Bezerke showcases the surfing of a levelheaded young man that sees challenge where most only see terror.
Bezerke features insight from Russell’s father, and also includes scenes from eleven-time world champion Kelly Slater who shared a special session in Southern Australia with Russell when he was fifteen. Bezerke documents Russell’s phenomenal Cape Fear event win and his thoughts on the future of big wave surfing.
Andy Warhol's Marilyn Diptych || Great Art Explained
Andy Warhol made “Marilyn Diptych” in 1962, right after Marilyn Monroe’s death. By the 1960s Marilyn’s film career as a sex symbol was all but over. Warhol would effectively immortalize Marilyn as the sex symbol of the 20th century. The seductive blonde Marilyn with the heavy-lidded eyes and parted lips is frozen in time. She is transformed into the personification of the allure and glamour of Hollywood's Golden Age.
Marilyn Diptych is perhaps his greatest canvas, bringing together celebrity, death and exposure. It is both a warning and a love letter to America. Warhol, who is often criticised as vacuous or superficial, produced art, that is profoundly subversive and quite simply a perfect mirror of our times.
Andy Warhol and Marilyn Monroe were both the embodiment of the American dream. They also, both projected a vacant persona that made sure no-body knew the real person behind the mask.
