Reebok Classic || Be Ventilated feat. Kendrick Lamar

Reebok Classic has unveiled a new commercial featuring Kendrick Lamar and his favourite sneaker model - the Ventilator "Day Glo". Shot in Los Angeles, the spot is inspired by the rapper's "definitive and powerful lyricism" and invites encourages viewers to do things their own way."

"When in the course of human events it becomes necessary for we, the people, to do things a little different, it's in the air, you can feel it," narrates Lamar. "We can no longer sit idly by while the powers that be tell us how to live, how to think, how to act." Watch below. 

George's Boots || Short Video

This video is about boots. That is to say, in the video, boots are being made. But what this video is really about is time and change. George Ziermann handmakes custom boots out in Pendleton, Oregon, . It’s a profession that’s dying. Before he retires, Ziermann wants to pass on the skills he’s acquired over the years, but finding an apprentice with the right work ethic and passion has proven difficult.

George's Boots from farmrun on Vimeo.

JON HUNDREDS || SECRET STASH || THE HUNDREDS

THE HUNDREDS blogger Rob Heppler has given us a tour of Jon Hundreds gigantic sneaker and hat collection, which first began during the New Era craze in 2004. Now boasting around 2,000 pairs of sneakers, the collection takes up entire rooms in his house (and hallways) and features some limited edition pieces such as the Nike Foamposites, Nike Air Max 90s, vintage Nike SBs, and Supreme x Nike collaborations. Watch the video below.

FC St. Pauli Punks Fight for the Football Club They Want!

For many, football is not just a sport, it’s a way of life. Copa 90 takes us on a journey to find the football clubs that strike the crucial balance between important aspects such as ticket prices, atmosphere and football style. The search leads us to St. Pauli, who are regarded as one of Europe’s most progressive clubs due to its stance on politics and how the supporters have turned it into something that is for the community. Through perseverance, passion and organization, the club has now maintained its principles as a democratic club that is completely run by the supporters without external influences. It holds testament to the belief that you can stand on your values and still be professional. Enjoy the video below to learn more about this club that is never willing to compromise its integrity to the beautiful game.

Waterballet || Shortcutz

Amsterdam-based artist Kamiel Rongen drops liquids into a fishbowl. He combines the footage with his ambient music to create what he calls 'audiovisual landscapes.'

Waterballet - Shortcutz from Kamiel Rongen on Vimeo.

Dick Moby || Sunglasses Handmade in Italy

Dutch sustainable eyewear brand Dick Moby has released a short video which demonstrates how its sunglasses are lovingly handcrafted in Italy. Directed by Boris Booij, the process video really shows us every step of production, starting with the acetate mixture that will comprise the rims of the sunglasses before moving on to the lenses and piecing together each part. The whole things ends with the Dutch narrator stating that he "can't wait to sit on your face"… Check it out below. 

DICK MOBY sunglasses handmade in italy from Dick Moby on Vimeo.

Vicious Circle

Filmmaker Olivier Fanchon has released a new short skate film entitled Vicious Circle, which features skateboarders Yoan Taillandier, Greg Cuadrado, Lucien Clarke, Karl Salah, Sam Partaix, Vincent Touzery and Leo Valls hitting up all the best spots in Paris. Watch below!

 

Vicious Circle from Olivier Fanchon on Vimeo.