This new film from the mind and body of Jim Greco is more than just
tricks, it’s a glimpse into the soul of one of skateboarding's greatest
ambassadors.
Mr. Bags, whose real name is Tao Liang, started out as a college student
studying finance.
But his real passion was women's handbags, and so he
started up a blog about it.
The content was simple: reviews of women's handbags, advice on new trends — stuff you'd normally see in a fashion magazine.
But Mr Bags struck a nerve among young Chinese who were getting bored
with pushy editorials and cheesy advertising, and 4 years and 4 million
followers later, he's gone from a tiny blog to being the singular most
influential voice in the Chinese handbags industry.
And he's not just writing about bags nowadays — he's making them.
Prestigious design houses like Givenchy and Tod's have signed him up to design limited-run bags for them.
To see how one 26 year old has flipped the Chinese luxury market on its head, watch the video below.