Nike || Sport Changes Everything || Anthony Davis

Nike has shared a one minute commercial staring basketball star Anthony Davis as part of its ongoing “Sport Changes Everything” series.

“Without basketball, my life would have been totally different,” he says. “People I hung around with, the stuff you’d see in my neighbourhood. It’s easy to fall victim. When you don’t have a safe haven to go to, it’ll definitely take you.”

Watch the inspiration ad below.

Thelonious Coltrane || Solaris (Full Album)

Hit play and enjoy the ride.

La Noria || Animated Short Film

A young boy who loves to draw and build ferris wheels encounters strange creatures that turn his life upside down.

Check it out below.

La Noria from Carlos Baena on Vimeo.

"Déguste" || Short Film

“Déguste” invites you to live through the point of view of a cooking chef for a day.

A day at the top of food chain, closest to the matter. A day in the culinary crash.

Have a peek below.

“Déguste” from Insolence Productions on Vimeo.

Rook1e || Sleepy Boy (Full Album)

Sit back, hit play and relax.

BOARD SHOP || Short Film

Hundreds of Skateboards, Snowboards, and Surfboards are choreographed at 24 boards per second into an ebullient montage of flickering imagery, illustrating the history, artistic beauty, and physical consequences of board culture.

Director Patrick Smith created this short film as an homage to his favorite activity and culture.

“BOARD SHOP” Juxtaposes hundreds of vintage, classic, and contemporary designs and styles into a trance inducing maelstrom of 24 boards per second imagery. 

Along for the ride are objects that signify the consequential elements of board culture, namely, broken bones, crutches, and spinal gurneys.. Each object is a historical part of this vibrant world-wide cultural phenomena.

Over the course of one year, Smith collected thousands of photos, images, and objects, compositing them together sequentially and choreographed to beach percussion. 

The result is a cacophony of illustrations, graphics, shapes and sizes. 

Each board represents themselves within the trifecta of distinct terrain: Concrete, Water, and Snow.

Dedicated to all those riders out there, young and old. Healthy and injured. Once in place, the board culture never leaves our DNA, and the tools are forever a part of our collective memory and cultural experience.

Have a peek below.

BOARD SHOP from Patrick Smith on Vimeo.

Find Focus || The 2020 Norco Optic and Bryn Atkinson

Jump inside the mind of Bryn Atkinson as he blasts through the trails of interior British Columbia on his 2020 Norco Optic.

Hit play.

Find Focus: The 2020 Norco Optic and Bryn Atkinson from Norco Bicycles on Vimeo.