Kenzo Paris Fashion Show 2012

"The most striking element in Kenzo’s Spring/Summer 2013 show at Paris Fashion Week was the 22 × 8 meter-high cube onto which projections from eight synchronized 22,000-lumen projectors created busy and colorful scenography. Conceived and implemented by New York-based artist and director Kenzo Digital (no direct relation to the brand), the idea was to explore the boundaries between abstraction and reality, using an animation based on the new line from Kenzo (the fashion label). Creators SuperUber served as technical consultants on the project."

Kenzo Paris Fashion Show 2012 from SuperUber on Vimeo.