Reebok Presents Kendrick Lamar || I am

A partnership between American rapper Kendrick Lamar and Reebok has just been announced with the release of a short film directed by Anthony Mandler. In the three-minute spot we see Lamar head back to his hometown of Compton, California, where he returns to his high school to help inspire the youth.

"What inspired me as a kid was illustrating my thoughts on a bit of paper," he says. "You see drug paraphernalia, you see things from the streets, so what are you gonna do? You gonna find something that you love to do and have a passion for or are you going to stay mingling in the streets until something major happens?"

Stay tuned for the Spring 2015 campaign.