The Rising Power Of Social Media Influencers

A short documentary has been released by social media agency Tailify which, as the title suggests, examines the rising power of social media influencers. Taking us to various cities across the world, the 10-minute film gathers the opinions of bloggers, trendsetters, and vloggers, examining how these people have become so important to brands and marketing companies.

"It's easier for a brand to push certain products to the consumer," says Karl Oscar Olson, the co-founder of Danish brand WOOD WOOD. "But also it puts demands on the brand to constantly put out new products. Every week or every two weeks. It's an evil circle I think."

Watch the video below. 

The Rising Power Of Social Media Influencers from Tailify on Vimeo.