Airwalk Classics || Jeff Staple in Japan
Airwalk celebrates
its 30th anniversary with the launch of a new label: Airwalk Classics.
Enlisting Jeff Staple as Strategic Creative Advisor and
designating UNLMTD as manufacturing and distribution partners, the
Airwalk brand presents a campaign video for the initiative. Titled
“Designed in Japan,” the video documents Jeff Staple’s partnership with
Shigeyuki Kunii, creative director of Tokyo imprint mita sneakers,
exploring the intercultural exchange between Japanese and American
streetwear. The Airwalk Classics collection will drop this fall, with a
redux of the brand’s iconic sneaker, “The One.” Reconstructed in a
slimmer silhouette and three different colorways, “The Random,” “The
Pearl” and “The Bloc” will all be available in October at select
retailers.
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