Sainsbury's OFFICIAL Christmas Advert 2016 || The Greatest Gift

The Greatest Gift is Sainsbury’s official Christmas advert for 2016. It's a Christmas musical created in stop frame animation featuring vocals by James Corden. It tells the story of Dave, a hard-working and devoted Dad, who realises that the greatest gift he can give people this Christmas is his time.

Sainsbury's OFFICIAL Christmas advert 2016 -The Greatest Gift from Malcolm Hadley on Vimeo.