Three Minutes || Short Film

To celebrate chinese New Year 2018 and showcase its iPhone X all at once, Apple has released a new short film called Three Minutes. 

 Shot entirely with the flagship smartphone and directed by Peter Chan, the 7-minute video (yep, it is 7 minutes despite the name) follows a train attendant on a six-day train journey from Nanning to Harbin.

 While the train briefly stops at Kaili station (for, you guessed it, 3 minutes), she's able to spend a brief but precious moment with her son.

 The overriding message of the ad, other than to buy Apple's products, is that every moment spent with family should be treasured, no matter how short. 

 Watch Three Minutes below.