How Michael Jordan Changed Sneaker Culture in Chicago || Sole Origins

Season 2 of Sole Origins is kicking off in Chicago!

Find out how Michael Jordan and his brand influenced the a new generation of creatives in the city including Kanye West and Virgil Abloh.

Don C speaks on how he became one of Nike's biggest collaborators and how sneaker boutiques like Leaders 1354 and Succezz changed the landscape in the area.

Have a peek below.