The Football Club Taking Over the World || Behind the HYPE || Paris Saint-Germain

Over the past decade, Paris Saint-Germain, known as PSG, has made fans out of Travis Scott, Michael Jordan, Rihanna, and others.

In addition to having fashion icons for fans, recent ventures include collaborations with Jordan Brand, BAPE and Levi’s.

This is how Paris Saint-Germain is dominating more than the field, but the world.

Have a peek below.