New Balance Factory USA || Short Film

First up for the short film is the New Balance Associates from the Maine factory in the good Ol’ USA.

In 1906, New Balance was known as New Balance Arch Co., a small prescription footwear business for individuals with problem feet. 

One-hundred-and-fifteen years later, it’s become one of the largest athletic footwear manufacturers in the world that prides itself on being based in the United States. 

As the last major American athletic shoe manufacturer, New Balance relies on its U.S. associates to produce a quarter of our U.S. footwear worn by consumers in the US each year, roughly 7 million pairs (where the domestic value is at least 70%, we have labeled the shoe “Made in USA”). 

Skowhegan is one of three New Balance factories located in Maine. 

Opened in 1982, the factory is home to a workforce of skilled shoemakers. 

These craftsmen are responsible for some of New Balance’s most iconic shoes, including the 990 and 1300 series. 

They believe in producing only the highest quality, hand-stitched shoes—a philosophy that epitomizes the New Balance brand.

Have a peek below.

New Balance Factory USA from steel Limited Editions on Vimeo.