How I Built A $7 Billion Shoe Company Called On || Founder Effect

On is a Swiss running shoe company that is the brainchild of Olivier Bernhard, a six-time Ironman champion and former professional triathlete.

In just 11 years, the upstart company went from zero to a valuation over $7 billion.

This is the story about how a two time world champion and his friends landed Roger Federer to help create one of the fastest growing shoe companies in the world.

Have a peek below.