How Birkenstock Became A Cult Classic || Short Film

Birkenstock sandals have withstood decades of passing fashion fads.

Since the 1960s they have adorned the feet of hippies, models, moms, dads and even Gen Z.

Birkenstock's success relates to its selectivity in the market.

In 2016 it chose to remove its products from the biggest retailer in the world, Amazon.

The brand has even found a place in the world of high fashion and turned down collaborations with streetwear giant Supreme.

Whether it's a counterculture statement or a modern day fashion staple, heres why Birkenstocks never go out of style.