150 years of Levi's 501 blue jeans || Short Film

In 1873 Levi Strauss and his tailor, Jacob Davis, created the modern denim pants known as blue jeans, designed for workmen.

Today they are a clothing staple, and an icon of fashion.

Serena Altschul explores the history of blue jeans, and visits the Levi's laboratory where new denim finishes are being tested.