How "Dad Shoes" Turned New Balance Into A $5 Billion Brand || Short Film

What was once a favorite of dads across America is suddenly a fashion-forward brand in its own right.

New Balance now has faster-growing sales than larger rivals Nike and adidas, and fans range from Hailey Bieber to Kawhi Leonard.

Here's how New Balance became a must-have for sneakerheads and dads alike.