50 Years Fly || The Rise, Fall and Revolution of Hip-Hop Fashion

Just as hip-hop revolutionized music forever, so did the iconic fashion that spun out of it, birthing a legion of savvy, entrepreneurial designers like Dapper Dan, Daymond John, Karl Kani, April Walker, Kimora Lee Simmons, among others.

As corporate fashion and luxury brands took notice, how did these designers maintain their space in the ever-growing streetwear market?

This is their story.