How Nike Won The Sneaker War || Short Film

The sneaker wars of the 1990s' was one of the most pivotal points in the history of athletic footwear.

Brands like Nike, adidas, Reebok, LA Gear and FILA were playing tug of war for market share.

Each brand had their own unique approach to marketing, innovation and athlete endorsements.

In this short film, we cover everything about the sneaker wars of the 90s.

From Nike's incredible rise with the Air Jordan line to Reebok's groundbreaking innovation with the pump.

We'll discuss how Nike eventually came out on top and tell the epic story of how they almost lost to Reebok.