The Rise And Fall Of Streetwear || Is The Industry Dying?

Streetwear, it's a genre of fashion that saw me into adulthood. What was once a niche subculture, blossomed into a dominate force in the global fashion industry.

Emerging from the skateboarding and hip-hop scenes of the late 20th century, streetwear's early days were characterized by DIY aesthetics and a strong sense of community.

Brands like Stüssy and Supreme started as small, independent labels catering to local enthusiasts, but their unique styles and limited releases quickly garnered widespread attention and created a cult following. All this attention, as we know, lead to global notoriety and ultimately, over saturation. Today, streetwear is a far cry from the glory days of past.

Which has many asking, Is Streetwear Dead?