How The PUMA Suede Became a Cultural Icon

The Puma Suede's history spans over 50 years and counting.

From Olympic athletes to the original B Boys in the Bronx, The Puma Suede has proven to be one of the most sought after sneakers in the world. In the 50 plus years the shoe has been around, the Puma Suede's has never lost it's cultural influence. Especially in Hip Hop.

In this short film, we take a deep dive into the history of one of the most iconic shoes in world.