Mercedes-Benz TV || Fistful of Wolves

In light of the approaching fashion week fanfare, director Danny Sangra directs this short film for Mercedes-Benz which parodies various clichés ubiquitous in fashion advertising. The film encompasses the cinematic scope of a melodramatic thriller, starring Justin O’Shea, buying director for online retailer mytheresa.com, who, while driving around in a 1970s Mercedes-Benz C111 concept car, gets caught up in various self-narrating monologues highlighting the profound significance of the fashion industry all while preparing for an event of epic proportions, also known as Berlin Fashion Week. His self-important rambles are faced with interruption and interrogation, however, when partner and style editor Veronika Heilbrunner, brothers Gabe and Raffi Chipperfield, and former online editor-at-large at Vogue Germany Julia Knolle, step in to bring O’Shea back to reality.

The highly stylized fashion short draws inspiration from late ’70s perfume ads and films such as The Matrix and Back to the Future and also marks the third episode of Fashion Creatives, a video series starring fashion industry professionals in cleverly scripted narratives that satirize and celebrate the fashion community.

To discover more about upcoming features and view previous episodes from Fashion Creatives, head to the Mercedes-Benz website.