adidas: Creators Never Follow || Damian Lillard
Damian Lillard stars in the latest in a series of recent adidas
commercials dubbed ‘Creators Never Follow’. The commercial celebrates
creators/athletes who seize the opportunity to redefine their sport.
They manage to create and defy norms for their team, for their city as
well as for their millions of fans all around the world. The film
encapsulates adidas’ vision of inspiring athletes to celebrate every
moment in their profession as an opportunity to create, redefine
themselves and ultimately lead, and never follow.
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