adidas: Creators Never Follow || Damian Lillard

Damian Lillard stars in the latest in a series of recent adidas commercials dubbed ‘Creators Never Follow’. The commercial celebrates creators/athletes who seize the opportunity to redefine their sport. They manage to create and defy norms for their team, for their city as well as for their millions of fans all around the world. The film encapsulates adidas’ vision of inspiring athletes to celebrate every moment in their profession as an opportunity to create, redefine themselves and ultimately lead, and never follow.