adidas Originals || Your Future Is Not Mine
For Spring/Summer 2016, adidas Originals is
set to introduce a new dimension to its design philosophy: the future.
While the brand has always been predicated on establishing the future
by re-inventing the past, adidas Originals has embarked on a campaign
that entreats a new generation not to follow, but to challenge the
status quo of the future itself. Launching the campaign is a short film,
"Your Future Is Not Mine," directed by Terence Neale and featuring a
group of creators, each intent on brushing past hurdles and forging an
optimistic tomorrow. Those creators include Aleali May, Iman Shumpert,
Kyu Steed and Design Butler. Enjoy the video below.
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