IKEA x HAY || YPPERLIG Collection

A few of you probably already know that IKEA and Danish interiors brand HAY are working on a collaboration collection, in fact some of you are probably already queuing outside the stores, but now it's been officially announced with a strange, abstract teaser video.

The clip's creative director Nikolaj Fremming wanted the visuals to showcase the materials which will eventually go into the "YPPERLIG" collection, rather than show specific designs, hinting at the overall "vibe" of the range.

The IKEA x HAY "YPPERLIG" collection will be available in 2017. 

IKEA x HAY — Ypperlig Collection (Teaser) from Morten Kühl Christensen on Vimeo.