adidas Originals || ORIGINAL is never finished

If you push something far enough, it becomes original again. That’s the central thesis of this new video directed by Johannes Leonardo for adidas Originals, which features transcendent icons of music, sports, and fashion handing down their global influence to the new generation of stars. 

This short film, ninety seconds of sensory overload, features re-interpretations of several cultural classics, from Snoop Dogg’s Doggystyle album artwork to Frank Sinatra’s “My Way”.

 A brand’s work is never quite finished. There is always more to create, produce and finally, presence. 

Let adidas Originals tell it, everything is a work in progress as true creativity can never have an ending. 

See for yourself below!