Nike || Genealogy of Innovation

A new video by London-based production company, Golden Wolf charts the evolution of Nike from their humble beginnings in 1971, taking us on a journey through their key innovative designs across seven, game-changing eras. It's seven films, 43 years of history and 200 shoes, all in under 2 minutes. The range of footwear shown covers running and basketball, and rightfully so, but for whatever reason, there's an unequal amount emphasis placed on soccer shoes...

Nike Genealogy of Innovation from Golden Wolf on Vimeo.