quarta-feira, 5 de junho de 2013

Craft Beer || A Hopumetary

"Described as a "hopumentary", Craft Beer is a short film offering an in-depth look at the small batch brewing process, as well as documenting its rise from humble beginnings through to its trendy status today. Until recently, beer was dominated by large-scale breweries like Anheuser-Busch, Miller and Coors, but in the early '80s that all started to change when the industry consolidated and there were little more than 100 breweries left in the US. 'In this environment, American beer lovers seeking quality and variety began brewing their own with a few intrepid pioneers eventually going commercial. With this, a new movement in American brewing began, one of smaller producers focusing on quality over quantity.' Watch below!" 

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