Morriarchi || Geography of Peace (Full Album)

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From Yeezy to Supreme, Hypebeast Culture Explained || Suddenly Obsessed Marathon

Some people will spend stunning amounts of money on products like the Yeezy Red October and the Hermes Himalayan Birkin. Drop culture, social media and extremely limited production are creating a thriving resale market. The growing economy around reselling is opening doors for companies like StockX, a billion-dollar online marketplace looking to change the way we buy and sell everything from streetwear to electronics. This marathon episode of Suddenly Obsessed takes an inside look at the some of the most exclusive brands in the world and the people who spend a fortune buying them.

In 2019, a diamond-encrusted Birkin handbag made of crocodile, from the French luxury brand Hermes, sold for half a million dollars. The Birkin consistently shatters sales records at auction, selling in the hundreds of thousands of dollars. But experts say the bag cost just $2,000 at its inception in 1984. Here’s what happened in between, elevating the Birkin from an expertly-crafted leather accessory to the ultimate status symbol and collector’s item.

Apparel brand Supreme started as a small and edgy New York City skateboard shop in 1994, and with word of mouth marketing and a product-scarcity strategy, it has grown into a global brand with a cult following and a billion-dollar valuation.

Kanye West grabbed the fashion world’s attention when he debuted sneakers designed in collaboration with Nike in 2009. Retailing at over $200, the shoes were released in extremely limited quantities and sold out instantaneously. They now resell in the thousands of dollars. The success of the shoes finally put West on the map in the fashion industry. For years his designs were met with ridicule. But recently, some of that excitement has turned to skepticism. Certain Yeezy models cost a lot less on the resale market than they used to. And resale prices are a tell-tale sign of a product’s clout, especially for Hypebeasts.

StockX is an online marketplace for luxury sneakers, handbags and apparel like Retro Jordans, a Hermes Birkin Himalayan crocodile bag in matte, or a Rolex Oyster Perpetual watch. You can even find extremely rare Pokemon cards like a Charizard-Holo 1999 base set 1st edition. In November 2018, StockX sold its most expensive item ever: a 70,000-dollar Louis Vuitton x Supreme Malle Courier Trunk. By June of 2019, the Detroit-based company reportedly reached a $1 billion valuation. In half a decade, StockX went from a simple price guide for sneakers to a reselling empire and it has its sights on disrupting the retail market.

Have a peek below.

 

Bezerke || Short Film

O’Neill is proud to present Bezerke, a captivating short film that looks into the life of O’Neill team rider, Russell Bierke.

Russell isn’t your average eighteen-year-old Australian kid. He is leading the way for the next generation of big wave surfers. Tracing his love of heavy waves from childhood to the present day, Bezerke showcases the surfing of a levelheaded young man that sees challenge where most only see terror.

Bezerke features insight from Russell’s father, and also includes scenes from eleven-time world champion Kelly Slater who shared a special session in Southern Australia with Russell when he was fifteen. Bezerke documents Russell’s phenomenal Cape Fear event win and his thoughts on the future of big wave surfing.

Check it out below.

Bezerke from O'Neill on Vimeo.

 

Awon & Phoniks || Nothing Less (Full Album)

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Andy Warhol's Marilyn Diptych || Great Art Explained

Andy Warhol made “Marilyn Diptych” in 1962, right after Marilyn Monroe’s death. By the 1960s Marilyn’s film career as a sex symbol was all but over. Warhol would effectively immortalize Marilyn as the sex symbol of the 20th century. The seductive blonde Marilyn with the heavy-lidded eyes and parted lips is frozen in time. She is transformed into the personification of the allure and glamour of Hollywood's Golden Age.

Marilyn would make Warhol a household name, and Warhol would make Marilyn an icon.

Marilyn Diptych is perhaps his greatest canvas, bringing together celebrity, death and exposure. It is both a warning and a love letter to America. Warhol, who is often criticised as vacuous or superficial, produced art, that is profoundly subversive and quite simply a perfect mirror of our times.

Andy Warhol and Marilyn Monroe were both the embodiment of the American dream. They also, both projected a vacant persona that made sure no-body knew the real person behind the mask.

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Macklemore Shows Off His Sneaker Collection || GQ

Macklemore is one of the lucky few blessed with the privilege of designing their own pair of Jordans, the Air Jordan 6 Macklemore 'Cactus.'

Talk about living out a childhood dream.

Join Macklemore as he shows off the essentials of his sneaker collection, from his rarest sneakers to his oldest.

Have a peek below.

 

MJM x TDM || Millennium Manège (Full Album)

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