Behind the Logo || Everything You Need to Know About the Nike Swoosh
This well-edited short film dives deep on the history of the Nike Swoosh, one of the most recognized logos in the world.
From its humble beginnings – it was created by a student for a mere
$35 at the time – to the icon it is today, this is a fascinating lesson
in branding, business and more.
Takashi Murakami is unquestionably the most famous artist in the world of Japanese contemporary art.
He owes much of his success to hard work and a lack of sleep.
“If I relax for more than six hours, I feel like I’m being extremely
lazy and I have to get back to work. I can’t really relax,” he told HYPEBEAST.
The relentless output of new works, sculptures, and exhibitions crafted
by himself and his global team of 300 Kaikai Kiki Gallery assistants is
driven by one simple dread: “I fear that people will get bored of me,”
he said.
HYPEBEAST shadowed Murakami for three consecutive days prior to his massive
“HEADS⟷HEADS” exhibition at New York City’s Galerie Perrotin.
From observing the unreal synchronization of workers at his L.I.C.
studio to encountering crazed fans at his meet-and-greet for the Uniqlo UT Doraemon collaboration, HYPEBEAST offer viewers a rare look at the artist
responsible for the limelight.
The term “I do what I love to escape” is something that Aaron and myself
disagree with. We believe it is quite opposite of that. Our belief
being that when you are doing what you love, you are completely tuned in
and as close to reality as you can humanly be. It’s like a form of
meditation. When Aaron is at the bar, he is tuned out. He is having
troubles facing reality but knows exactly what he has to do in order to
heal himself. That is where we coined the term Immunity. It is an act of
healing. So Aaron leaves the bar and his demons behind in order to find
himself, which is through riding his motorcycle.
Overall, we had a very strong crew. This was a passion project so I was
fortunate to have some very talented people pull some huge favors to
help complete this. I couldn’t have done it without a solid team behind
me. I would like to give a huge shout out to the boys at WZRD Media and
Ryan Sheets from Sheets Studios for believing in me and truly allowing
our vision to become a reality.