Long ago, a shoe endorsement was the pinnacle of an athlete's commercial
success. Then, Michael Jordan arrived and became the first athlete to
be a 'brand'. After the first pair of Nike 'Air Jordan' basketball shoes
rolled out, the former Chicago Bulls guard elevated his profile from
superstar to transcendent, cross-over commercial icon. Now, almost 30
years since the first sneakers debuted and nearly a decade since Jordan
retired as a pro athlete, his brand endures and continues to perpetuate
his basketball legacy. All trademarks and copyrights belong to their
respective owners."
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