NikeFuel || London

As part of their continuing FuelBand campaign, Nike have released a new commercial focussing on London and its vast sporting community. The spot includes boxing, gymnastics, skateboarding, free running, dancing, running, dancing, and tennis, all of which contribute to an ongoing Nike Fuel score completed when it reaches 6,000 in the early hours of the following morning. "We love to move in this city, and every time you do it counts to help reach your NikeFuel goal," say Nike. "The city is your playground, so we've introduced a guide to help you reach your goals no matter how you move."