New Balance Custom US574 || From the Factory to You

The New Balance New York 5th Ave Store, houses the Custom US574 kiosk. This kiosk allows you to have an interactive experience to customize your US574s. The US574 is made at New Balance's Norridgewock, Maine facility. "The New Balance Custom US574 enables you to be the designer and choose from premium material and color options to personalize your own iconic New Balance 574 silhouette, a legendary shoe from the New Balance Classic collection," says Steve Gardner, Strategic Business Unit Manager for New Balance Lifestyle. "Once you design your US574, our associates in Norridgewock will use their high quality craftsmanship to produce it for you." Check it out below!