Samsung || Every Day is Day One

Announcing themselves as the first global partner of the ASP (Association of Surfing Professionals), Samsung has released a new commercial celebrating the growth of surfing worldwide. The short film launches with the 2014 US leg of the ASP World Tour, featuring pro-surfers Kelly Slater, Stephanie Gilmore, Gabriel Medina, Mitch Crews and Johanne Defay. "The first time you hold a surfboard, the first time you ride a wave, the first time you get barreled, the first time you win a world title," reads the tagline. "It doesn't matter where you are from or how good you are. Every day is day one."