adidas || True Originals
A short film by director Jesse Heath has
set out to elaborate upon the link between adidas Originals and global
youth culture. Through True Originals, Heath communicates the link
between the idea of unique style, being an outsider and remaining unique
to one’s self as a young person.
“adidas’ current campaign is called ‘Future’ and I wanted to
incorporate this in the video,” explains Heath. “Having a super diverse
cast, each with a distinct style, against a backdrop that is
unmistakably LA but accompanied by a British narrator was my way of
blurring culture and geography. Creating True Originals was really
important to me as I’ve always felt like an outsider. This feeling was
especially strong as a teenager — the crew in the video really is the
crew I wish I had growing up. I personally spent my time drifting
between several groups of friends never feeling fully integrated. adidas
are one of the most progressive clothing brands in the world right now
and their focus on individuality with adidas Originals is what led me to
make this spec for them.”
Featuring rising star and friend of the director, Charley
Palmer-Rothwell, the film was shot by Heath and Alex Duckworth, scored
by Adolescent / Alex Parish and styled by Nikki Grattan. Check it out below and visit Jesse’s Vimeo here.
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