segunda-feira, 20 de fevereiro de 2017

Antisocial Skateboard Shop || The Antisocial Video

Vancouver B.C. is home to one of North America’s most vibrant and lasting skateboard communities.
 Canada’s westernmost metropolis has always churned out some of the most incredible skaters—people like Rick McCrank, Russ Milligan, the Red Dragons crew, Wade Fyfe, Spencer Hamilton, and (for the real ones out there) Ted DeGros

 While the summers are beautiful, the city is rained out the majority of the year, sometimes making it a hard place to sell someone a skateboard. However, the scene and culture of skateboarding has always flourished in Vancouver, and one can certainly attribute that to the dedication of a place like Antisocial Skateboard Shop.

 Having first opened its doors in 2002 (the year Chomp on This came out on cassette tape), the shop turns fifteen in March. Let’s face it, fifteen years is a long time to be able to successfully keep anything in business, especially a business whose main product is disposable pieces of wood whose retail value hasn’t budged in damn near thirty years. 

But Antisocial is an international institution, at once a reason for locals to get involved and a reason for skaters from elsewhere to come to town. What is the chemistry that makes Antisocial so dope? It definitely has something to do with their banging video choreography, taste in skate brands, and tight relationship with the community of which they’re a part. It’s usually a prerequisite to have a skater owning a skate shop, but Michelle Pezel brings so much more to the table. Genial, creative, committed, and the opposite of a kook, Michelle is the effortless curator of the shop’s aesthetic.

The Skateboard Shop lives! 

The Antisocial Video from Antisocial Shop Video on Vimeo.

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