Cogs || Short Film

M&C Saatchi Sydney has created this powerful new short film for Australian Mentoring charity AIME. 

 The two-and-a-half-minute short film tells the tale of an unfair system which only favours the privileged few. People are shown going through their lives on seemingly predetermined tracks, before one brave character brakes free from his shackles to start a revolution. 

 Titled Cogs, the short film was directed by Oscar-winning animator Laurent Witz together with his team at ZEILT Productions. 

 Take a look at it and read a bit more about AIME below. 

 The divide between the powerful and the powerless has never been greater. And in these challenging times, we need to realise that if we want to change the world, we need to change the way it works.

 AIME is a charity organisation that does just that, using mentoring to make the education system fairer and more inclusive for all. Because educated kids can pull themselves from poverty, and start to break the cycle of inequality.

 In Australia, AIME has already empowered tens of thousands of kids to change the course of their lives. It’s been so successful, the organisation is now launching internationally.