The Red Stain || Short Film
Rodrigo Saavedra’s stylish and hilariously entertaining The Red Stain debuted at this year’s Sundance Film Festival and is an absolute must-watch.
The short film starts with Billy, a young American in Italy dropping off his white button-down t-shirt at the dry-cleaners.
The film begins to pick up steam as the shop owners discuss increasingly
wild theories about Billy and how exactly his shirt got stained.
With a lighthearted tone and unabashedly imaginative storyline, it’s
easy to overlook that this is a piece of branded content with Francis Ford Coppola Winery.
As more and more companies turn towards “storytelling” as a means to
promote their brand messaging it’s refreshing to see something as
creative as The Red Stain.
Let's hope more brands take a page out of Saavedra’s book and focus on
creating tasteful and engaging content where the brand involved almost
feels like a pleasant afterthought.
Check it out below!
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