iPhone X || Memory || Apple

Apple has unveiled a new ad spot for its flagship iPhone X which showcases the smartphone’s Face ID capabilities.

 Directed by Ringan Ledwidge and shot by BAFTA award-nominated Hoyte Van Hoytema (Dunkirk, Interstellar, Her), it revolves around a man who has the difficult task of trying to remember his online banking password. After stressing, sweating, and being laughed at by a large crowd, he finally remembers that his iPhone X stores all that data securely and, in fact, his face is his password.

 Watch the ad below!