Nike || Dream Crazier 

Nike used the 2019 Oscars yesterday as an opportunity to debut its brand new “Dream Crazy” ad campaign, which focusses on female athletes driving various sports forward, despite the pressures placed on them by society. 

In typical Nike style, powerful and dramatic narration is provided by Serena Williams on top of emotional archival footage.

“Winning 23 grand slams, having a baby, and then coming back for more? Crazy,” she says. “So if they wanna call you crazy, fine. Show them what crazy can do.”

Watch the ad spot below.