The Timeless Jacket Worn By Everyone from JCole to NWA || Behind The HYPE || Starter Jackets

From LL Cool J to Run DMC to Diddy, you can’t tell the story of ’90s hip-hop without Starter...and now in present day the brand continues to innovate.

But it all started in the 1990’s.

Throughout the decade’s early years, Starter’s satin button-up jackets and windbreakers dominated amongst the era’s biggest artists.

Between ’90s nostalgia, timeless athletic wear, and a contemporary streetwear ascendance, this is how Starter keeps athletes, artists and brands “looking for the star."