adidas Headquarters Archive || What's In The Back

Come with us on an exclusive tour of the adidas archive in Germany, the secret room that houses 100 years of the company’s most iconic artifacts. The archive tells the rich history attached to one of the world’s leading brands, a legacy that includes iconic athletes like Kareem Abdul-Jabbar, Stan Smith, and Lionel Messi, alongside creative geniuses like Pharrell Williams and Jeremy Scott.

The archive is a living history, constantly updated with new artifacts that mark the Three Stripes legacy. One day, this room might house Anthony Edwards’ industry-shaking AE 1s, World Cup-winning boots from Jude Bellingham, Patrick Mahomes’ Super Bowl cleats—and probably some footwear worn by someone you haven’t even heard of yet.

 

UnderCover || A Tribute to The Miseducation of Lauryn Hill (Full Album)

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The History Of Mitchell And Ness || The House That Built Throwback Culture

Mitchell & Ness, known for its attention to detail and dedication to vintage sportswear, the company has become a staple in both sports and streetwear culture.

During the 2000s throwback jersey boom, MN was the premier brand for the highest quality pieces in the industry. They dominated the market with shirts selling for hundreds of dollars at their height.

But many might not know, MN didn't start in the 2000s, and they actually didn't even start with jerseys. How and when did MN originate? And better yet, how did they launch themselves onto the sportswear pedestal where they sit today?

Let's find out.

 

The Seven Greatest Riddles in History || Full Documentary

In this documentary, we get to the bottom of history’s most popular myths. Archaeologists unearth ancient tombs and embark on underwater expeditions. The search brings us to Ancient Egypt, to Attila, the King of the Huns, and to the infamous Bermuda Triangle.

Spanning everything – from historical figures to lost relics and modern urban legends.

How much truth is there to them?

Tammy Abraham shares football stories over dinner in Milan || Away Goals

BBC Sport's Nedum Onuoha travels to Italy to have a typical Milanese dinner with AC Milan striker Tammy Abraham to discuss his many career highlights, relationship with Jose Mourinho and how life abroad has changed him as a player and person.

How Converse Shoes are Made in the Factory || Why Converse Shoes are so Popular?

Join The Factory Made as they explore the great process of how Converse shoes are made in the factory?

Find out in this short film as they explore the manufacturing process behind one of the world's most popular shoe brands.

Discover why Converse shoes are so popular and what goes into making them.

 

Psalm Trees || From Scratch (Full Album)

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Munchies Guide to Marseille || The Most Exciting Food City in France?

Join Marseille’s hottest chef, Valentin Raffali—runner-up of Top Chef France—as he takes us on a guided tour of his vibrant hometown.

Valentin introduces us to his favorite restaurants and bars while exploring the diverse communities that make Marseille so unique.

From lock-ins at fine-dining restaurants to eating off a scooter, Marseille offers a sense of chaos that truly complements its culinary treasures.

 

UNDER THE TONGUE || THE UNTOLD STORY OF FOOTBALL'S MOST ICONIC BOOT

Celebrating 30 years of innovation and cultural impact, adidas presents Under The Tongue—a feature-length documentary exploring the legendary adidas Predator football boot.

From its revolutionary debut in 1994 to its enduring legacy, discover how Predator redefined football and transcended the pitch. Featuring icons like David Beckham, Zinedine Zidane, Jude Bellingham, Aitana Bonmatí, Alessia Russo, and Trent Alexander-Arnold, this film dives into the stories, memories, and innovations behind the game-changing boot.

 

Jamaica || The Country that Sanctifies Marijuana!

Cannabis and rastafari culture are inseparable.

Yes, in Jamaica, the use of marijuana for rastafari religious rituals is a sacred thing.

How can this country coexist with marijuana, when most countries in the world prohibit it?

Geo lovers, this is Jamaica.

 

AC Milan 125th Anniversary Kit || The Unveilling

AC Milan unveils a new kit celebrating their 125th Anniversary with PUMA.

The kit is inspired by the club's history, particularly the 1960s, and features a classic red and black design with a special badge. Players and fans alike express their enthusiasm for the kit, highlighting its historical significance and timeless appeal.

 

Citizen Gane Documentary || The King Of Sidney

“Citizen Gane” chronicles the life of legendary Australian Graffiti Writer Gane 2, who back in the early 1980’s at age 12, was one of the very first generation writers to play a significant role in developing the Graffiti and hip hop scene in Australia. His influence was felt for decades after, until his passing in October 2022.

He first came to the attention of the Australian public back in 1985 when, aged 15, he was featured on the popular television program 60 Minutes. Overnight, he was a graffiti and pop culture sensation. Reviled by the general public but revered and admired amongst his peers, it earned him the highest honour of “King” status. The King of Sydney.

“Citizen Gane” is an entertaining story full of colour and larger than life characters. Gane tells his life story in his own words, accompanied by more than two dozen interviews from other graffiti writers, family and friends. All original music has been composed by Def Wish Cast. The film premiered at Dendy Cinemas in Newtown, Sydney, to a sold out audience.

 

Inside a Zimbabwean Rastafarian Church || Rastafari Religion Explained

In Zimbabwe one man has taken a radical decision of quitting his job as police officer and leaves his family to live alone in a mountain devoting to Nyahbinghi Rastafarian faith. Following Nyabinghi order.

Hooligan Sneakers! || The Impact of Terrace Fashion on Sneaker Culture!

Sneaker Culture is divided in subcultures. In this short film Life Of A Plug zoom in on the impact of terrace fashion on sneaker culture. What is Terrace Fashion? They take us all the way back to the origins of pure street fashion.

With regards to sneakers, adidas is the biggest player in this subculture, but New Balance is forcing in its way as well.

Life Of A Plug even travel through Europe to see the differences in style amongst Hooligans from different countries. We do not limit it to sneakers only but apparel and styles are fully discussed in this lovely documentary.

J.Rocc || Kendrick Redos (Full Album)

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The Rarest and Best Sneaker Collection In The World

The Perfect Pair Has The Best Sneaker Collection In The World.

After working overtime restoring The Perfect Pair's 'Legends of Summer' Jordan 3's, Vick and Bubbles headed to California to present Kenny the final product. Before the restoration was unveiled, the RESHOEVN8R boys took a tour of arguably the greatest sneaker collection you will ever see! From Jonny's favorite OVO Jordan's to Vick's love for Patta's, Kenny G. had it all, and he had it stacked to the ceiling - literally! One of the most amazing parts of this collection definitely had to be the game worn 'Last Shot' Jordan 14s, autographed by the entire championship Bulls team. Insured for $1.5 million, this pair of unbelievable kicks sat displayed in a custom case created by Kenny's brother.

After the tour was complete it was time to get down to business! The unworn pristine pair of 'Legends of Summer' in Kenny's collection definitely had Vick sweating, but as he always does, the Almighty one was able to WOW Kenny with the final result. Special shout out to Kenny for allowing us to do this restoration, and an even bigger thank you for allowing us into your home and being such an amazing host!

Mystery Tour: Bikepacking Through Japan || Short Film

Mystery Tour: Bikepacking Through Japan follows friends Jackson, Jake, Kyle, and Fischer on an unpredictable adventure across Japan. From navigating Tokyo's chaotic streets and subways to cycling along the coast and through scenic landscapes, their journey is filled with surprises, new friends, and spontaneous detours. Equipped with State Bicycle Co.'s Titanium All-Road bikes, perfectly suited for the rigors of bikepacking, they embrace the unknown with style and confidence.

"This film marks the first in the "State Bicycle Co. Presents" series, a partnership with independent filmmakers and cyclists that amplifies the voices of riders who embody the true spirit of adventure. Through this series, State Bicycle Co. celebrates the ethos of exploration, community, and the thrill of pushing boundaries—values that define who we are and what we stand for."

 

Reggae in a Babylon || 1978 Documentary

The young, gifted and black generation of the 70's who started the British Reggae movement is captured in this unique documentary.

Groove to the smooth sounds and see rare footage.

Chillhop Music || Chillhop Essentials Winter 2024 (Full Album)

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The Rise And Fall Of Streetwear || Is The Industry Dying?

Streetwear, it's a genre of fashion that saw me into adulthood. What was once a niche subculture, blossomed into a dominate force in the global fashion industry.

Emerging from the skateboarding and hip-hop scenes of the late 20th century, streetwear's early days were characterized by DIY aesthetics and a strong sense of community.

Brands like Stüssy and Supreme started as small, independent labels catering to local enthusiasts, but their unique styles and limited releases quickly garnered widespread attention and created a cult following. All this attention, as we know, lead to global notoriety and ultimately, over saturation. Today, streetwear is a far cry from the glory days of past.

Which has many asking, Is Streetwear Dead?

 

The Czech Cannabis Boom || Documentary

The Czech Republic is on its way to legalising cannabis and Prague could be the next Amsterdam.

However, the market is already booming - even without legalisation.

Addiction counsellor Radek Jurnikl sees this every day in his work on the streets of Prague.

 

The Jazz Hop Café || Spaghetti Western (Full Album)

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The Untold Story of Graffiti's Greatest Photographer.

Martha Cooper might not be a household name, but her iconic photography defined a generation of graffiti and street art. As one of the first photographers to document NYC’s graffiti culture, her work captured an art form the world often overlooked—and helped it gain legitimacy and respect over time.

In this short film, we explore Martha Cooper’s incredible journey, her impact on street art and graffiti culture, and why her photos still inspire artists and photographers today. Whether you’re a fan of photography, street art, or untold creative stories, you’ll love this deep dive into her legacy.

Why wasn´t Portugal Conquered by Spain?

Why wasn't Portugal Conquered by Spain?

 

Cookin Soul || RAW TAPES VOL. 1 (Full Album)

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From Cockpits to the Runway || How the MA-1 Became an International Style Staple

The Alpha Industries MA-1 bomber jacket has long transcended its origins as military gear to become a cultural icon. First produced in 1963 for U.S. Air Force pilots, the jacket’s functional design—mid-weight flight nylon, water resistance, and a bright orange lining for emergency visibility—made it practical in combat.

But its sleek, minimal aesthetic soon caught the eye of civilians, leading to its widespread adoption in fashion.

In the latest episode of Behind the Hype, we explore the rich history and cultural milestones that transformed the Alpha Industries MA-1 into the enduring classic it is today.

 

Shepard Fairey: Raise the Level || Short Documentary

STRAAT proudly presents Shepard Fairey: Raise the Level. In this 5 min documentary, Shepard Fairey reflects on what motivates him and how he’s using his art to inspire change. Filmmaker Lidewij Hartog followed Shepard Fairey during his Amsterdam adventures.

Shepard Fairey was in Amsterdam in August 2023 for his Printed Matters: Raise the Level exhibition in our STRAAT Gallery. He also created a giant mural on our outdoor wall and an artwork for our permanent collection.

 

Bare Beats & Dusty Ohms || The Bare Dusty Beat Tape 3 (Full Album)

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Jake Paul Goes Sneaker Shopping With Complex

Professional boxer and entrepreneur Jake Paul goes Sneaker Shopping with Complex’s Joe La Puma at Stadium Goods in New York City where he spends over $64,000.

Paul also talks his viral Dior Jordan 1s stunt, his fight with Mike Tyson and wearing fake Yeezys.

 

How the Front Row Became the Front Row || Vogue

Over the past 75 years, fashion shows have evolved from intimate presentations to global spectacles.

Vogue takes a look at the rich history of fashion's illustrious front row. Dior’s 1950s "New Look" revolutionized femininity, while the '60s embraced individual freedom and exclusivity. The '70s introduced cultural influencers and turned shows into entertainment, paving the way for the extravagant glamour of the '80s. By the '90s, mainstream appeal dominated, and the 2000s saw celebrities strategically claim the front row. The rise of influencers in the 2010s, fueled by social media, democratized access to Fashion Week.

Even as the pandemic briefly halted live shows, the industry adapted and returned.

Today, the front row itself has become part of the spectacle with celebrities like Kylie Jenner wearing the same outfit we also see on the runway.

 

Adriano Has A Story to Tell || The Players´ Tribune

“I think I am one of the most misunderstood footballers on the planet. People don’t really understand what happened to me. They have the story all wrong.”

Adriano in his own words.

 

The Jazz Hop Café || cold days, warm coffee. (Full Album)

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Haile Selassie I || The Man, the Myth, the Legacy || Ethiopia´s Last Emperor

King of Kings, Lord of Lords, Conquering Lion of the Tribe of Judah and Elect of God, His Imperial Majesty Haile Selassie I. These were the titles bestowed on Ras Tafari Makonnen when he was crowned Emperor of the Ethiopian Empire on the 2nd of November 1930.

As leader of a civilisation that had lasted for over, the new Emperor would now be seen by millions around the world as a universal symbol of African pride and sovereignty, at a time where virtually all indegenous African kingdoms had fallen under European subjugation.

Over the course of his 44 year reign as leader of a civilisation that had lasted for over 3,000 years, Selassie would be many things to many people: to some an imperialist and brutal despot, to others a symbol of anti-imperialism and freedom, to some a pompous and self-serving monarch, but to others a literal messiah and God incarnate.

Paradoxes and contradictions may be common to all great historical figures, but not many mixed oil and water quite like the last Emperor of the Ethiopian Empire.

 

Street Art Amsterdam || A Monkey District Documentary

Join us as we unravel the colorful tapestry of Amsterdam's street art scene, revealing the power of creativity to ignite change and redefine urban landscapes.

From hidden alleys to bustling squares, witness the convergence of art and activism as local artists express their visions.

 

Jazzbois || Jazzbois Goes Blunt (Full Album)

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Football Hooligans And Proud || Only Human

Featuring frank and honest interviews with the perpetrators themselves and shining a light into the underworld of 21st-century hooliganism.

Content warning: Contains scenes of discriminatory natures that may be upsetting to some of our viewers.

A Day With a Barista in One of NYC's Busiest Coffee Shops || On The Job

Meet Arnaldo Hernandez Mundo, who works at Cafe Grumpy in Grand Central Terminal, one of the NYC's busiest transit hubs.

Follow as Arnaldo shares how he got into coffee through latte art in his native Puerto Rico, what it’s like harvesting coffee beans and more.

 

ROCKERS || Full Movie

Experience the rebellious world of ROCKERS, where Jamaican musicians take on the 'mafia types' in the industry.

Starring Leroy 'Horsemouth' Wallace and Richard 'DirtyHarry' Hall, with appearances by iconic artists like Burning Spear, Bunny Wailer, Peter Tosh, and more.

 

Why Lego Is So Expensive || Short Film

Lego is the world's largest toy company but it's gained a reputation for being an expensive hobby.

Since 2007, Lego has released dozens of sets that cost over $300. The most expensive Star Wars sets cost $850. And prices for vintage Lego sets can reach over $1,000.

These high prices have caught the attention of thieves, who in some cases have stolen about $300,000 worth of Lego.

So, how did we get here? How did Lego go from a children's toy to a collector's item? And why is it so expensive?