How the Front Row Became the Front Row || Vogue

Over the past 75 years, fashion shows have evolved from intimate presentations to global spectacles.

Vogue takes a look at the rich history of fashion's illustrious front row. Dior’s 1950s "New Look" revolutionized femininity, while the '60s embraced individual freedom and exclusivity. The '70s introduced cultural influencers and turned shows into entertainment, paving the way for the extravagant glamour of the '80s. By the '90s, mainstream appeal dominated, and the 2000s saw celebrities strategically claim the front row. The rise of influencers in the 2010s, fueled by social media, democratized access to Fashion Week.

Even as the pandemic briefly halted live shows, the industry adapted and returned.

Today, the front row itself has become part of the spectacle with celebrities like Kylie Jenner wearing the same outfit we also see on the runway.