ONE OBSESSION || Where Do You #LiveYours?

Oakley has launched a brand new global campaign called ONE OBSESSION, which aims to inspire fans to pursue their passions. "Pursuing an obsession isn’t unique to professional athletes," says Oakley. "It binds everyone who shares a driving passion to turn their ideas into reality." 

The initial one-minute commercial features Oakley skateboarder Eric Koston alongside baseball outfielder Matt Kemp, cyclist Mark Cavendish, cricketer Virat Kohli, surfer Gabriel Medina, Moto GP champion Marc Marquez, and badminton player Lin Dan. "It's such a mental game," narrates Koston. "If you can try and close your eyes and imagine yourself doing something, it's actually really hard to have that picture of yourself following through it." 

Find out more about the Oakley ONE OBSESSION campaign.