Reebok Classic || Be Ventilated feat. Kendrick Lamar

Reebok Classic has unveiled a new commercial featuring Kendrick Lamar and his favourite sneaker model - the Ventilator "Day Glo". Shot in Los Angeles, the spot is inspired by the rapper's "definitive and powerful lyricism" and invites encourages viewers to do things their own way."

"When in the course of human events it becomes necessary for we, the people, to do things a little different, it's in the air, you can feel it," narrates Lamar. "We can no longer sit idly by while the powers that be tell us how to live, how to think, how to act." Watch below.